‘Frida Marina’ beer launches with proceeds for earthquake relief

September 30, 2017
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“Frida Marina”, the famous rescue dog, will have her own brand of beer, announced the Association of Brewers of the Mexican Republic (Acermex).

All proceeds from its sale will be donated for the reconstruction of houses affected by the earthquakes that occurred during September.

The beer, a non-profit, represents “a recognition to all those volunteers, rescuers and anonymous heroes who have risked their lives to save that of strangers,” the Acermex said in a statement.

So far the association has already registered the trademark before the Mexican Property Institute (IMPI), to ensure that it “remains faithful to the ideals that create it and remains non-profit.”

The labrador dog named “Frida”, who serves as rescue element of the Secretariat of the Navy, already has a fame that has gone around the world, products are already marketed with her image, and there are already two processes to register her name as a trademark.

Frida is part of a group of 270 trained dogs that exist throughout the Mexican Republic.



In the rescue of lives, Frida traveled to Haiti in 2010, to the landslide of Guatemala in 2015, was present in the earthquake of Ecuador the following year and in Mexico after the earthquake of Oaxaca and then Mexico City.

With its peculiar uniform: gogles, boots and a harness, this eight-year-old labrador, member of the Canine Unit of the Secretariat of Marine (Semar), became the sensation in social networks.

Frida remains playful, calm and jovial after weeks of searching among the piles of debris in the Municipal Palace of Juchitán, among other places, where she managed to locate the body of the policeman who stood for hours under tons of stone in Oaxaca.

Frida’s next mission was to travel to Mexico City: among other buildings, she was sent to explore the remains of the Enrique Rébsamen school.

Related: Mexican rescue dog Frida became symbol of earthquake hope, Frida, the rescue dog in Mexico that has captured the hearts of the world