Mexico is set to be among the fastest-growing markets in Latin America's business-to-consumer (B2C) ecommerce sales.
According to estimates by eMarketer, the B2C ecommerce sales in Mexico will increase by 20 percentage points this year, which will equate to approximately $11.43 billion in 2014. Digital sales in Mexico are also expected to expand at a 17.6 percent compound annual growth rate by 2017, which may bring the total up further to $15.11 billion by the end of eMarketer's forecast period.