Companies trying to launch healthier snack options in Mexico, where the government has been cracking down on junk food through taxes and advertising restrictions, find that the products are often a tough sell.
Carmela Rivero, vice president of product research and development at PepsiCo Inc. Mexican operation recounted tales of several recent misfires at an industry conference this week.
One product was a baked snack called Nutritas that involved more than $30 million of technology to cook fresh vegetables. That didn't take off.
Nutritas was one of 42 products the company designed with school children in mind. Practically all . . .
