Mexican bakery magnate Lorenzo Servitje has died at the age of 98 after building his Grupo Bimbo into an international snack and baked-goods empire that acquired brands like Entenmann's, Thomas', Freihofer's and Stroehmann.
Grupo Bimbo said Servitje died Friday in Mexico City, but did not mention the cause of death.
The head of Mexico's Business Coordinating Council, Juan Pablo Castanon, called his death "a great loss for Mexico."
Servitje was born in Mexico on Nov. 20, 1918, the son of a Spanish immigrant who started a bakery.
Servitje launched Grupo Bimbo in 1945 with other partners . . .
