Amazon launches its Fire TV in Mexico to challenge Apple TV and Roku

November 22, 2017
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Amazon does not want to stay behind Apple TV and Roku. Today the company launches its new Fire TV Stick Basic Edition in Mexico, a device that allows streaming of television programs and applications such as Prime and Netflix.

Fire TV Stick gives users access to streaming content, which allows access to exclusive content from various platforms, such as Amazon Prime, with the option of language in Spanish, Portuguese, Italian, German and English.

“This makes the streaming content of applications like Prime Video easier and faster. We look forward to hearing what users think, “said Marc Whitten.




Last June, the pay TV operator CablevisiĆ³n, which belongs to the largest television network in Mexico, won a legal case to stop the sale of Roku video streaming devices in the country, arguing that they are often hacked to allow users see “pirated” channels.

Hackers in Mexico use the WhatsApp messaging application to offer Roku owners illegal access to monthly packages of hundreds of television channels, including Televisa, HBO, ESPN and others.

Fire TV Stick Basic Edition is available for sale as of today through amazon.com.mx/firetv. Prime customers can buy the Fire TV Stick Basic Edition device for $999 pesos and customers who are not subscribed to Amazon Prime can buy it for 1,299 pesos.