Guadalajara, Jalisco, Nov. 9, 2026 — Mexico is preparing a response to U.S. travel advisories that would give embassies and consulates more precise safety information on tourist destinations, Tourism Secretary Josefina Rodríguez Zamora said Monday.
Rodríguez Zamora said her office is working with the Secretaría de Relaciones Exteriores to distinguish security conditions in one municipality from those in other parts of the same state. The aim is to keep a warning about one area from shaping how travelers see the entire state. The rollout date and whether travelers can see the information are still open questions.
“I think we get more alarmed than the tourists do,” Rodríguez Zamora said. She said federal and Jalisco tourism officials are working together to address industry concerns and promote Puerto Vallarta and Guadalajara.
How the U.S. advisory treats Puerto Vallarta
The U.S. State Department’s May 29 advisory lists Jalisco at Level 3, “Reconsider Travel,” citing terrorism, crime and kidnapping. The same advisory allows U.S. government employees to travel in Puerto Vallarta and the neighboring Riviera Nayarit, as well as in metropolitan Guadalajara, Chapala and Ajijic. It bars those employees from using Federal Highway 110 between Colima and Michoacán.
Rodríguez Zamora pointed to Mazatlán as an example of a destination Mexico has sought to distinguish from the rest of its state. The U.S. advisory puts Sinaloa at Level 4, “Do Not Travel,” while allowing government employees to reach parts of Mazatlán by air or sea. Mexico was already pressing U.S. officials for more geographically specific advisories in 2022.
What February looked like in Vallarta
Rodríguez Zamora said hotel operators were concerned about images of violence circulating overseas, including a false report of a plane on fire. EFE traced the image shared as a fire at Guadalajara’s airport to an unrelated incident.
Puerto Vallarta faced real disruptions that week. On Feb. 22, the U.S. Embassy urged Americans in the city to shelter in place after roadblocks and violence followed a federal security operation. The city’s airport recorded 141 flight cancellations in two days.