This week, Colgate aired the first ever gay-themed commercial in Mexico television.
The new commercial shows two gay men moving into their new apartment when met by an older man and child. After a moment of silence and anticipation, the man and young boy offer to help the couple move their sofa.
The commercial says 'Sometimes you just need a smile.'
After the release of the advertisement, Twitter began trending with #SmileWithPride
https://www.youtube.com/watch?v=NbWFYb2CDAo
https://twitter.com/LeeTylerBaumann/status/740786346705457152
https://twitter.com/lince_r/status/740604938783326208
https://twitter.com/SethHunter22/status/739835378807517184 . . .
