...with Puerto Vallarta and Riviera Nayarit recouping 100,000 of 400,000 air seats lost during the recession that began in 2008, said Richard Zarkin, public relations director for the Riviera Nayarit Convention and Visitors Bureau. “In 2009 the swine flu came, along with safety perceptions about Mexico, which didn’t help at all,” he said.
The tide, however, is now turning. “The Vallarta Nayarit campaign is working very well for both destinations,” Zarkin said. “Business, especially from Canada and the U.S. West Coast and Midwest, was really strong” during the first half of this year.
Specifically . . .
