In Puerto Vallarta, one of the most time-honored public expressions of faith in honor of the Virgin Mary will unfold this Sunday morning, as the Fiestas Guadalupanas continue to bring spiritual devotion and cultural tradition to the city’s streets. Recognized as part of the Intangible Cultural Heritage of Jalisco, these annual processions commemorate the revered image of the Virgin of Guadalupe, culminating on December 12 with celebrations that have become an integral element of local identity.