The positioning of the Riviera Nayarit on a global scale continues. This time, trendy clothing brand Aeropostale chose Sayulita as the location for a photo shoot featuring its latest fashions.
The initiative of taping in the Riviera Nayarit’s Surf Capital came from Aeropostale, which reached out and received all the administrative and logistical support it needed directly from the Riviera Nayarit Convention and Visitors Bureau (CVB) Public Relations Department.
The star of the fashion shoot was Bethany Mota, a young vlogger who is very popular on the social media front, so much so that her followers surpass those of actual superstar models such as Miranda Kerr.
A behind-the-scenes video was shot as part of the production, which has already garnered more than 700,000 views on the teenage vlogger’s channel and was also posted on the official Aeropostale and Riviera Nayarit Channels.
Bethany’s social platforms boast millions of followers. Her Twitter account has 2.4 million followers, another 4.4 million on Instagram and she has a little over 1.5 million “Likes” on her Facebook page. Her YouTube channel, which she started when she was 14, already has over 8 million followers in less than 5 years.
As if this weren’t enough, the exposure that Aeropostale gives its seasonal launches is ample in several countries. Click here to view some images from their official page: http://aeropostale.com/bethany.
Behind the scenes glimpse:
