This week, Colgate aired the first ever gay-themed commercial in Mexico television.
The new commercial shows two gay men moving into their new apartment when met by an older man and child. After a moment of silence and anticipation, the man and young boy offer to help the couple move their sofa.
The commercial says ‘Sometimes you just need a smile.’
After the release of the advertisement, Twitter began trending with #SmileWithPride
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— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016
— Ulysses Lince (@lince_r) June 8, 2016
— Seth Hunter ??? (@SethHunter22) June 6, 2016