This week, Colgate aired the first ever gay-themed commercial in Mexico television.
The new commercial shows two gay men moving into their new apartment when met by an older man and child. After a moment of silence and anticipation, the man and young boy offer to help the couple move their sofa.
The commercial says ‘Sometimes you just need a smile.’
After the release of the advertisement, Twitter began trending with #SmileWithPride
@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride pic.twitter.com/w4QsZo2guA
— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016
Nawww! Good job Colgate. Loving the #SmileWithPride campaign. #Pride2016 pic.twitter.com/G0KojkSKFb
— Ulysses Lince (@lince_r) June 8, 2016
I absolutely love the new @Colgate commercial ?❤️??? #SmileWithPride
— Seth Hunter ??? (@SethHunter22) June 6, 2016
