January 6th is Three Kings Day in Mexico, known as the Día de Reyes. This is Epiphany on the church calendar, the 12th day after Christmas, when the Magi arrived bearing gifts for baby Jesus. In Mexico children receive gifts on this day, brought by the three kings, los Reyes Magos, Melchor, Gaspar, and Baltazar. Some children receive gifts from both Santa Claus and the Kings, but Santa is seen as an imported custom, and the traditional day for Mexican children to receive gifts is January 6.
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