‘Frida Marina’ beer launches with proceeds for earthquake relief

“Frida Marina”, the famous rescue dog, will have her own brand of beer, announced the Association of Brewers of the Mexican Republic (Acermex).

All proceeds from its sale will be donated for the reconstruction of houses affected by the earthquakes that occurred during September.

The beer, a non-profit, represents “a recognition to all those volunteers, rescuers and anonymous heroes who have risked their lives to save that of strangers,” the Acermex said in a statement.

So far the association has already registered the trademark before the Mexican Property Institute (IMPI), to ensure that it “remains faithful to the ideals that create it and remains non-profit.”

The labrador dog named “Frida”, who serves as rescue element of the Secretariat of the Navy, already has a fame that has gone around the world, products are already marketed with her image, and there are already two processes to register her name as a trademark.

Frida is part of a group of 270 trained dogs that exist throughout the Mexican Republic.

In the rescue of lives, Frida traveled to Haiti in 2010, to the landslide of Guatemala in 2015, was present in the earthquake of Ecuador the following year and in Mexico after the earthquake of Oaxaca and then Mexico City.

With its peculiar uniform: gogles, boots and a harness, this eight-year-old labrador, member of the Canine Unit of the Secretariat of Marine (Semar), became the sensation in social networks.

Frida remains playful, calm and jovial after weeks of searching among the piles of debris in the Municipal Palace of Juchitán, among other places, where she managed to locate the body of the policeman who stood for hours under tons of stone in Oaxaca.

Frida’s next mission was to travel to Mexico City: among other buildings, she was sent to explore the remains of the Enrique Rébsamen school.

Related: Mexican rescue dog Frida became symbol of earthquake hope, Frida, the rescue dog in Mexico that has captured the hearts of the world



Trending News on PVDN

  • <strong>Popocatépetl Volcano Exhibits Increased Activity; Yellow Phase 3 Alert Continues</strong>Popocatépetl Volcano Exhibits Increased Activity; Yellow Phase 3 Alert Continues PUERTO VALLARTA (PVDN) - In the past 24 hours, heightened activity was recorded from Mexico's Popocatépetl volcano, with an alarming 315 exhalations detected, accompanied by water vapor, other volcanic gases, and ash, according to the Scientific Advisory Committee (CCA) of the National Civil Protection System (SINAPROC). Monitoring systems in place around the active stratovolcano also…
  • Shocking Case of Animal Abuse in Mexico: Man Throws Dog into Boiling Fry OilShocking Case of Animal Abuse in Mexico: Man Throws Dog into Boiling Fry Oil PUERTO VALLARTA (PVDN) - A disturbing incident of animal abuse has sent shockwaves throughout Mexico, as a man allegedly threw a dog into a pot of boiling oil, resulting in the animal's tragic death. Authorities have detained the suspect for the assault on the dog and have issued an additional arrest warrant on charges of…
  • 45 Bags of Human Remains Discovered in Jalisco45 Bags of Human Remains Discovered in Jalisco PUERTO VALLARTA (PVDN) - A chilling discovery of 45 bags filled with human remains in a deep ravine in the El Mirador del Bosque neighborhood of Zapopan has escalated the search for seven missing youths last seen at a local call center. The Jalisco Attorney General's Office confirmed late Wednesday that the gruesome discovery was…
  • Two More Puerto Vallarta Beaches Are Awarded Blue FlagsTwo More Puerto Vallarta Beaches Are Awarded Blue Flags Puerto Vallarta (PVDN) - In the upcoming 2023-2024 season, Puerto Vallarta is set to host six beaches awarded with the Blue Flag accreditation, an esteemed international recognition for high environmental and quality standards. The Blue Flag committee has reconfirmed the status for four previously certified beaches while conferring this prestigious title to two new beaches…
  • 'Kingdoms of Mexico' Distinction Launches to Boost Tourist Destinations With European Influences‘Kingdoms of Mexico’ Distinction Launches to Boost Tourist Destinations With European Influences Puerto Vallarta (PVDN) - Miguel Torruco Marqués, the head of the Ministry of Tourism (Sectur), introduced the new 'Kingdoms of Mexico' distinction, a major initiative designed to enhance the appeal of Mexico's tourist communities on an international level. The announcement came during a presentation attended by the governors of Tlaxcala, Lorena Cuéllar Cisneros; Baja California,…
  • SEAPAL Vallarta Launches New Vallarta II Tank to Reinforce Drinking Water SupplySEAPAL Vallarta Launches New Vallarta II Tank to Reinforce Drinking Water Supply PUERTO VALLARTA (PVDN) - SEAPAL Vallarta, the local water management authority, announced the successful integration and activation of the new Vallarta II Tank to its drinking water distribution system on Tuesday, May 30. This strategic addition is expected to enhance the availability of water in Vallarta homes, a pressing issue in the wake of the…
  • The Connection Between the Jalisco Cartel, Missing Employees at Call Center, 45 Bags of Body Parts, Timeshare Scams, and American TouristsThe Connection Between the Jalisco Cartel, Missing Employees at Call Center, 45 Bags of Body Parts, Timeshare Scams, and American Tourists PUERTO VALLARTA (PVDN) - More than a week after the initial disappearance of eight young workers at a call center in Zapopan, Jalisco, the case continues to be shrouded in mystery, leaving families distraught and demanding answers. The Jalisco Prosecutor's Office has made little progress in the investigation, according to the relatives of the missing…
  • Investigation Continues Following Discovery of Skeletal Remains in Puerto VallartaInvestigation Continues Following Discovery of Skeletal Remains in Puerto Vallarta PUERTO VALLARTA (PVDN) – The mystery surrounding the discovery of skeletal remains in a rural area of Puerto Vallarta is yet to be resolved, according to State Prosecutor Luis Joaquín Méndez Ruiz. On his visit to Puerto Vallarta to participate in the Navy Day celebrations, the state prosecutor insisted the discovery is not a clandestine…
  • <strong>Puerto Vallarta Celebrates 105 Years as Municipality, 55 as City with Grand Anniversary Celebration</strong>Puerto Vallarta Celebrates 105 Years as Municipality, 55 as City with Grand Anniversary Celebration PUERTO VALLARTA (PVDN) - Puerto Vallarta, one of the nation's favorite tourist destinations, celebrated the 105th anniversary of its elevation to a municipality and its 55th year as a city with a solemn session held in the central courtyard of the city's presidency. Presiding over the commemorative event was Mayor, Professor Luis Alberto Michel Rodríguez,…
  • It's Getting a Little More Expensive for Americans Living in Mexico, Peso Surges to Over Seven-Year HighIt’s Getting a Little More Expensive for Americans Living in Mexico, Peso Surges to Over Seven-Year High Puerto Vallarta (PVDN) - The Mexican peso reached its highest level in more than seven years on Friday, June 2, driven by positive employment data from the United States. The country's stock market also experienced a notable rise as fears of a recession in the US diminished. At the close of trading, the peso was…

Compare Listings

Title Price Status Type Area Purpose Bedrooms Bathrooms