Jalisco becomes the first state outside CDMX to host a Netflix training program, invests in local film talent, and prepares to host the Ariel Awards in Puerto Vallarta, solidifying its status in Latin American cinema.
Jalisco is stepping into the cinematic spotlight, marking a significant milestone in Mexico’s audiovisual sector. For the first time, Netflix is backing a professional training initiative outside Mexico City—and it’s happening in Jalisco. Alejandro Tavares, director of Filma Jalisco, confirmed the streaming giant’s investment of nearly three million pesos into developing local film and television talent.
“We’re very excited; it’s truly historic,” said Tavares. He emphasized that this long-awaited partnership reflects growing recognition of Jalisco’s potential in the audiovisual space. The state government is also contributing additional funding to strengthen what Tavares called a “virtuous alliance” between Jalisco and the global entertainment leader.
The initiative is part of Jalisco Lab, a comprehensive training program aimed at boosting the state’s film industry by focusing on the technical backbone of production—roles that are often overlooked but critical for any shoot. From gaffers and grips to production coordinators, the program aims to create a skilled workforce capable of sustaining up to three simultaneous film or television productions.
“Right now, we simply don’t have the labor pool to handle multiple large-scale productions. That’s why this training is essential,” Tavares explained.
Among the program’s highlights is an elite workshop for women screenwriters working on advanced projects, particularly those focused on adapting literature for the screen. Other activities include a masterclass, three technical workshops, and participation in the recent Rulfiano Festival.
But this is only the beginning. Negotiations are already underway for Netflix to continue supporting ongoing training efforts into 2026, hinting at a long-term commitment to the region.
Puerto Vallarta Prepares to Host the Ariel Awards
As Jalisco solidifies its reputation in the national film industry, Puerto Vallarta is set to take center stage on September 20 as the host of the prestigious Ariel Awards, Mexico’s equivalent of the Oscars. It’s a major win for the coastal city—and for the state at large.
“These Ariel Awards are going to be the most spectacular ever,” Tavares declared, noting that the ceremony presents an unparalleled opportunity to promote Puerto Vallarta as a world-class film destination.
Organized jointly by the Ministry of Tourism, Filma Jalisco, and the Mexican Academy of Cinematographic Arts and Sciences (AMACC), the event returns to Jalisco after a competitive selection process that considered venues across the country. Puerto Vallarta’s international connectivity—especially to Europe, Canada, and South America—was a key factor in the decision, as was its enduring appeal as a scenic and cinematic location.
In recent years, the city has emerged as a viable alternative to former industry favorites like Acapulco, thanks in part to its safer reputation and vibrant cultural life.
A New Generation of Creators
Jalisco’s growing film community isn’t just benefiting from outside investment—it’s also producing standout talent of its own. Tavares praised the quality of local works nominated for Ariel Awards, citing projects like La carretera de los perros, an animated short that explores the issue of animal abuse, and the debut feature by Jalisco-born filmmaker Urzula Barba Hopfner.
“These are young filmmakers with fresh ideas. What we’re seeing in Jalisco is a very restless generation, full of energy and innovation. Our job as a government is to channel that creativity,” Tavares said.
Toward the Capital of Latin American Cinema
With significant public and private investment, a Netflix-backed training hub, and the country’s most prestigious film awards ceremony on the horizon, Jalisco is carving out a new identity: not just as a state with rich traditions and beautiful scenery, but as a rising powerhouse in Latin American cinema.
It’s a vision that aligns perfectly with the goals of Filma Jalisco, which seeks to elevate the region’s status in both national and international film production. And if recent developments are any indication, Jalisco isn’t just making noise—it’s setting the stage.
Netflix, Jalisco, Ariel Awards 2025, Filma Jalisco, Puerto Vallarta, Mexican cinema, Latin American film, audiovisual industry, film training programs, Jalisco Lab
