Puerto Vallarta, Jalisco – The municipal government of Puerto Vallarta has announced the launch of the 'Vallarta Facade' project, a significant initiative aimed at improving, beautifying, rescuing, protecting, and preserving the visual and urban image of the city's Historic Center. This campaign, set to begin this week, seeks to engage the community in revitalizing the aesthetic appeal of the area in compliance with the municipality's Image and Identity Regulations.