Puerto Vallarta, Mexico – Governor Pablo Lemus’s unveiling of the ambitious Filma Jalisco project at the International Tourism Fair (FITUR 2025) has garnered strong support from Puerto Vallarta’s Mayor Luis Munguía and local tourism authorities. The initiative aims to establish Jalisco, and specifically Puerto Vallarta, as a hub for major film productions, further enhancing its reputation as a world-class tourist destination.
Mayor Munguía expressed his gratitude to Governor Lemus, acknowledging his consistent prioritization of Puerto Vallarta in visionary projects. “For the first time, we have a governor who is demonstrating his love for Puerto Vallarta with concrete actions,” he said. The mayor emphasized the potential of the Filma Jalisco project to solidify Puerto Vallarta’s position on the global stage and attract international attention to the coastal city.
An Ambitious Vision for Jalisco’s Film Industry
Alejandra Cornejo, Director of Tourism for Puerto Vallarta, provided further insights into the scope of the Filma Jalisco initiative. Designed to attract and support national and international film productions, the project aims to position Jalisco as Mexico’s premier film destination and a leading player in Latin America.
The program is built on four key pillars:
- Filma Fund – A funding mechanism offering economic incentives to attract film productions.
- Filma Events – Support for organizing and hosting high-profile events in the film industry.
- Filma Points – Strategic efforts to attract investment and drive development within Jalisco’s film sector.
- Filma Academy – A commitment to training and nurturing talent through specialized industry programs.
Cornejo explained that these pillars will provide the necessary infrastructure and support to make Jalisco an attractive destination for filmmakers, producers, and investors. She underscored Puerto Vallarta’s readiness to embrace the project, saying, “This initiative will bring significant opportunities to our city, allowing it to become a benchmark of excellence in the global film industry.”
Strengthening Puerto Vallarta’s Global Appeal
FITUR 2025 provided an ideal platform to showcase Puerto Vallarta’s potential as a filming location, with its picturesque landscapes, vibrant cultural heritage, and established tourism infrastructure. The Filma Jalisco project aligns with ongoing efforts to promote the city beyond its status as a beach destination, expanding its appeal to new audiences and industries.
Mayor Munguía reaffirmed his administration’s commitment to collaborating with state authorities, ensuring Puerto Vallarta maximizes the benefits of this initiative. “This program will not only boost our tourism but also open new avenues for economic growth, local job creation, and international recognition,” he added.
Governor Lemus’s initiative comes at a time when the global film industry increasingly seeks diverse and authentic locations. With its stunning natural scenery and welcoming community, Puerto Vallarta stands poised to capitalize on this trend.
A Bright Future for Jalisco’s Film Industry
The Filma Jalisco project reflects the state government’s long-term vision to elevate Jalisco as a competitive force in the film industry. By combining financial incentives, infrastructure development, and talent cultivation, the program has the potential to drive significant economic and cultural benefits to Puerto Vallarta and the region as a whole.
As local leaders and stakeholders rally behind this groundbreaking initiative, Puerto Vallarta is ready to embrace its role as a global film destination, further enhancing its reputation as a jewel of Mexico’s Pacific Coast.
