PUERTO VALLARTA, Jalisco – The iconic “Puerto Vallarta” letters at the northern entrance of the city were taken down over the weekend. The 14 monumental letters, which have long welcomed travelers to the region, were removed to make way for ongoing construction on the Las Juntas Interchange.
The project—led by the construction company building a bridge that will improve access to this part of Puerto Vallarta—is part of the city’s broader infrastructure upgrades. However, authorities from the Jalisco Secretariat of Infrastructure and Public Works (SIOP) have yet to clarify the future of the beloved landmark. No official statement has been made regarding whether the letters will return to their original spot, be relocated, or undergo any design modifications.
In addition to the letters’ removal, locals have noted that crosses placed in the area—at the request of feminist groups—remain in place for the time being. Whether those memorials will also be moved or relocated in the future remains unclear, adding another layer of uncertainty to the evolving landscape.
As construction proceeds, many residents and tourists are expressing concern about preserving the city’s cultural symbols. Businesses near the northern entrance say they hope for clear guidance from SIOP soon, emphasizing that the letters have come to represent an essential part of Puerto Vallarta’s identity and charm.
For now, the community awaits further details on the eventual fate of both the monumental letters and the crosses, underscoring the balance between modernizing local infrastructure and honoring the symbols that help define Puerto Vallarta’s character.
