The Riviera Nayarit and Puerto Vallarta began their promotional activities for 2015 in the United States where they participated in the first events of the year. The New York Times Travel Show and the New York Wedding Salon signaled the start of the season.
The first event is geared towards the leisure market in general, where the destinations had contact with travel agents as well as end consumers; the latter was specifically aimed at the weddings/romance market.
Both destinations participated in a joint collaboration with the Mexico Tourism Board.
The NY Times Travel Show took place from January 23-25; the first day was set aside for meetings with travel agents while the last two days were dedicated to meeting with the end consumers. The event had 20% more participants than the previous year for a total of over 28 thousand participants.
The objective was to promote the seasonal winter flights, which were welcomed by the community of New York.
On the 26th the destinations participated in the NY Wedding Salon, considered one of the most important events of its kind in the United States. Over 500 future brides assisted in search of their perfect wedding and/or honeymoon.
The Riviera Nayarit Convention and Visitors Bureau seeks to increase sales within the destinations’ different market segments via its Promotions department by implementing similar strategic actions at the most important events worldwide.