From August 25-28, The Convention and Visitors Bureaus of Riviera Nayarit and Puerto Vallarta participated in the WestJet Mexico Vacations Expo to promote the Vallarta-Nayarit brands for the upcoming winter season.
Altogether 400 Canadian travel agents received information and training for booking vacations in both destinations.
The trade shows were held in Vancouver, Edmonton, Calgary, and Winnipeg.
Rodrigo Esposito, Regional Director of North American Tourism of Mexico, said that the Vallarta-Nayarit brand was becoming stronger in the Canadian market. Esposito added that the region was the most popular destination in Mexico for Canadian travelers to the country.
The WestJet Mexico Vacations Expo is considered to be one of the biggest promotional showcases in which Mexico participates.
WestJet will increase its flights to the region in October to support demand during the upcoming winter season.