Walmart’s Mexico unit has begun offering grocery delivery from its Superama stores via messaging service WhatsApp, the retailer said on Monday, in a new stab at attracting shoppers outside bricks-and-mortar supermarkets.
WhatsApp, the free text-messaging service owned by social media platform Facebook, is ubiquitous throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart, known in Mexico as Walmart de Mexico.
A Reuters reporter tried the service on Monday, sending a photo of a handwritten grocery list. A company representative responded immediately, punctuating responses with smiley-face and winky-face emojis . . .
