PVDN provides a news service that requires operating costs and employees that need to be paid. News has always been a paid service, whether buying your local newspaper at the newsstand (which was still filled with advertising in addition to your payment), and major news channels require a cable subscription (and again are filled with commercial slots in addition to your monthly subscription). Whichever platform you choose to receive your news, that service is being paid for by subscribers, advertisers, or both. So why does PVDN rely on subscriptions and not advertisers?
Online local and independent news publishers are increasingly turning to a subscription-based model due to several key factors:
The shift to a subscription-based model is a strategic response by online news publishers to address the challenges of declining advertising revenue, the need for sustainable income, and the evolving preferences of consumers who are increasingly willing to pay for quality, ad-free content. This model supports the long-term viability of journalism by allowing publishers to invest in high-quality content and maintain reader trust. This is especially important to small, local, and independent publishers who have difficulty in finding advertisers as more businesses prefer to spend their ad budget on large networks like Facebook and Google advertising.