President Claudia Sheinbaum unveils Mexico tourism plan 2030 to boost international arrivals by 40% and secure fifth place globally through strategic investments and major events.

President Claudia Sheinbaum Pardo has set an ambitious target: under the umbrella of the Plan México, the country will jump from sixth to fifth on the list of the world’s most visited destinations by 2030. Achieving this milestone will require a 40 percent increase in tourist arrivals and a broad set of policy measures and investments designed to strengthen Mexico’s appeal across all regions.