This week, Puerto Vallarta doubled down on something simple yet powerful: giving frontline sellers better tools. The city’s Tourism Trust gathered more than 60 travel advisors from national partners for hands-on refreshers about the destination, then invited a second set focused on weddings and groups. Advisors heard what’s new, tested selling points in person, and left with concrete itineraries they can pitch on Monday morning. It’s a practical push to turn interest into bookings, and the timing matters because air seats and road access are expanding too.