Amazon.com Inc (AMZN.O) launched a cash payment service in Mexico on Tuesday, aiming to expand its customer base in a country where shoppers are wary of credit card fraud and often earn their living in paper currency.
The strategy could also help it to win market share from rival Wal-Mart de Mexico (WALMEX.MX), known as Walmex, along with other retailers pushing Mexican consumers to shop more online instead of brick-and-mortar stores that still dominate the country’s retail sector.
“It will intensify the competition of e-commerce in Mexico, not just for Amazon and . . .
