As 2015 gets started and it’s time to look at our business plans and goals to carry us into next year, our marketing and advertising probably plays the largest role.
We are all faced with one simple question. Will the same business plan year after year really deliver different results than what we saw in 2014?
Even if our results were fantastic in 2014, can we do better in 2015, and if so, can we expect better results with the same plan? Conventional wisdom tell us that doing the same thing over and over but expecting different results will . . .
