The fourth edition of the reality singing competition “La Voz…Mexico” (The Voice…Mexico) will be all about giving more support to the contestants, the producer of the hit show said.
The contestants who really stand out will be given support from the beginning of the program, rather than waiting until one of them wins a contest before beginning to think about his or her career, Miguel Fox told a press conference here.
“In order to discover big stars, we have to back them from the beginning,” he said, acknowledging that previous winners have failed to achieve the expected success.
Fox presented this Thursday the fourth edition of the Mexican adaptation of the wildly successful Dutch show “The Voice,” introducing the “coaches” for the new season: Ricky Martin, Laura Pausini, Yuri and Julion Alvarez.
In “La Voz”, the coaches sit with their backs to whomever is singing and if they like the voice, they press a button to turn their seat around to choose the contestant for their team.
But as a novelty this year, the auditions will be even more blindfolded, since after pressing the button, the artists won’t see the contestants, since they will be covered by a curtain until they confirm their identities to the coaches in question.
“We’re doing that because in the first seasons we were always saying that what’s important is the voice and not what you look like,” Fox said about the program, which will air starting Sept. 7 on the Televisa network.