Jalisco’s Ministry of Tourism (SECTURJAL), Enrique Romas Flores, heads to Argentina Friday, October 24, to attend the International Tourism Fair (FIT), considered to be the most important yearly event for businesses in Latin America. The event in Argentina will host over 7,000 exhibitors from 45 countries.
Mexico is the guest of honor for FIT 2014, so the Tourism Board of Mexico has prepared a comprehensive program of activities to promote the national campaign, “Live It to Believe it” that has already been widely marketed in the United States and Europe with excellent results. The numbers are reflected in the increase of tourism through the Puerto Vallarta and Riviera Nayarit markets.
Flores will also meet with airline executives to discuss tourism and opening more international routes into Mexico, along with meeting tourism professionals, tour operators, and journalists from around the world.
Argentina is the sixth largest market for Mexico’s tourism, and the main target for this years presence at FIT 2014. The destinations that will be promoted in Argentina are Vallarta-Nayarit, Cancun, Playa del Carmen, Mexico City, and Tequila and the agave region of Jalisco.
Puerto Vallarta, Riviera Nayarit, and Guadalajara have recently been looking to open new markets in South America, particularly in Brazil, Chile, and Argentina.
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