In an effort to further ties with the Vallarta-Nayarit destination in South America, strengthen the relationship with wholesale operators and travel agents, as well as maintain a relationship with the media, a delegation of Puerto Vallarta and Riviera Nayarit representatives will carry out a series of workshops and training in the cities of Buenos Aires, Rosario and Córdoba to kick start the caravan. Likewise, direct contact with local press such as news publications, television, radio and digital media is being made along the way.
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The road show will then travel to Santiago de Chile and Lima, Peru, where representatives will meet with local wholesalers and the pool of operators that actively promote Puerto Vallarta and Riviera Nayarit as far back as 2013.
The workshops will consist of operators and hoteliers from Puerto Vallarta and Riviera Nayarit, seminars will be conducted by Rolando Miravete, Director of the Puerto Vallarta Board of Tourism and Pamela Zepeda, Sales and Promotion Manager of the Riviera Nayarit Convention and Visitors Bureau, accompanied by Maria Alatriste Carrillo, Director of the Mexico Tourism Board (CPTM) for Argentina, Uruguay, Paraguay and Bolivia, and a representative of the Mexican airline, Aeromexico, among other hoteliers. This is a direct result of joint efforts within the Vallarta-Nayarit strategies, in this case seeking new and alternate markets, without leaving aside the important promotional work being made with our U.S. and Canadian markets, same which has widely been reported to
have closed the first half of the year with great results.