Jalisco will continue with international promotion despite federal cuts

Despite the elimination of the Tourism Promotion Council of Mexico (CPTM), entrepreneurs from the tourist sector of Puerto Vallarta and Guadalajara affirmed that the state government has supported them, for which they assured that international tourism will not be lost.

The director of the Visitors and Conventions Office of Guadalajara, Gustavo Staufert Buclon, explained that Jalisco had several paradigm changes; “The first one is that the rules of the game at the federal level changed, since a new administration headed by President Andrés Manuel López Obrador arrived; followed by a change of state government.”

“The elimination of the CPTM caused a crisis, but this was counteracted by the support of local authorities, in his case by the governor of Jalisco, Enrique Alfaro Ramírez, and the head of the Jalisco Tourism Secretariat, Germán Ralis Cumplido”, he said.

Since the arrival of the new local administration, four important areas were created, and one of them was the Strategic General Coordination of Economic Growth and Development, chaired by Alejandro Guzmán Larralde. “Here we support tourism, we see their current needs and areas of opportunity.”

“This coordination has been observing our needs, in fact, they accompanied us to ITB in Germany, they saw that, with the elimination of the CPTM, not all the states attended, and they listened to the concerns of the national and international tourism business sector,” he explained.

Gustavo Staufert said that the local authorities have taken action in the current climate of uncertainty, and have been present to support them, either to ensure their stay in international events or to strengthen the branch of tourism.

He stated that there is the possibility that several entities in Mexico are left behind in tourism, since not all territories have been able to attend international fairs.

Javier Aranda Pedrero, general director of the Tourist Trust of Puerto Vallarta, agreed that a favorable dialogue with the state authorities is taking place.

“They have helped us in advising, also to make appointments for work and regional alliances with the other states of the west, for example, with the Riviera Nayarit region,” he said.

He said the change in federal tourism policies “was dramatic and has generated significant challenges.” However, he trusts the good perception of tourists towards Puerto Vallarta for being a travel destination.

The director stated that each year the state authority provides financial funds for Puerto Vallarta, and this year, before the elimination of the CPTM, the local government increased the budget for promotion. “For 2019 we have a budget that amounts to more than $170 million pesos. Last year our budget was $145 million pesos.”

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