Puebla, Mexico - Puebla tourism growth in 2025 is showing signs of becoming the strongest on record, with authorities reporting sustained gains through the first half of the year. State Tourism Secretary Karla López Malo said that seven million visitors arrived in Puebla during the first six months of 2025—an average of roughly 3,000 outsiders coming to the state each day. That influx generated an estimated economic impact of two billion pesos, underlining the financial weight of the sector’s rebound.