Puerto Vallarta has set the date for the second Sunset Fashion Show, bringing back Ágatha Ruiz de la Prada and adding Gustavo Pucheta to a benefit event tied to two local causes. The April 8 program aims to raise funds, attract outside attention, and reinforce the city’s mix of tourism and culture. What organizers are promising this year, from ticket details to projected attendance, suggests the event is trying to become more than a one-night fashion attraction.
A return built around fashion and fundraising
Puerto Vallarta will host the second Sunset Fashion Show on April 8. The event blends style and fundraising. Organizers announced the plan on Friday, March 6. They said Ágatha Ruiz de la Prada will return for the benefit show. This year, she will be joined by Argentine designer Gustavo Pucheta. The event is scheduled for Secrets Vallarta Bay. Proceeds will go to Fundación Andrea 3.21 and Casa Hogar Máximo Cornejo. Both groups work with children and young people in vulnerable situations. The announcement came during a launch event held a month before the show. Organizers said the goal is not only to stage a runway presentation. The second edition also builds on a fashion event the city promoted last year. They also want to direct attention and money toward programs that depend on community support. For Puerto Vallarta, the announcement adds another date to a local events calendar that blends hospitality, culture, and charity.
Why organizers see more than a runway
The beneficiaries help explain why the event has drawn local attention. Fundación Andrea 3.21 says it raises funds for therapies and specialized support. Its work focuses on children and young people with Down syndrome, intellectual disabilities, and neuromotor conditions. Casa Hogar Máximo Cornejo says it works with children living in extreme vulnerability through housing, nutrition, health, and education. Organizers framed the show as a joint effort between the hotel sector, designers, and local charities. That message matters in a city where tourism often drives the public conversation. Hotel representatives said events like this help present Puerto Vallarta as a destination linked not only to beaches and nightlife, but also to culture and social responsibility. Another local organizer invited both residents and visitors from cities such as Guadalajara and Mexico City. She also said influencers and public figures are expected to help project the destination to wider audiences. That gives the event a tourism angle, even though its main purpose remains fundraising.
What attendees can expect on April 8
Local coverage indicates the show will open with Ágatha Ruiz de la Prada. It will close with Gustavo Pucheta. Organizers say that contrast is part of the draw. Ruiz de la Prada is associated with bold color and recognizable shapes. Pucheta brings a more formal fashion approach. Tickets are already on sale through the beneficiary organizations. The pricing reflects the event’s fundraising purpose. Reported prices are 1,500 pesos for general admission and 3,000 pesos for VIP access. One local report says the general ticket includes a cocktail reception with canapés and drinks after the runway show. Attendance is expected to rise from about 350 people last year to roughly 400 this year. That would make the second edition slightly larger than the first. For readers watching how Puerto Vallarta markets itself, the event stands out. It links an international fashion lineup with two local causes that depend on sustained public support.
With information from Fundación Andrea 3.21, Casa Hogar Máximo Cornejo
