Puerto Vallarta, Jalisco, October 30, 2026 – Mayor Luis Munguía scored 2.01 out of 10 in Rubrum’s October survey, ranking 103rd among 104 municipal leaders evaluated nationwide.
The Green Ecologist Party of Mexico mayor received the lowest score among the men included in the survey. Across the full ranking, only Guanajuato Mayor Samantha Smith scored lower, at 1.97. That places Munguía second from the bottom among the mayors surveyed.
His latest rating also represents a sharp monthly decline. Rubrum’s month-by-month performance chart shows Munguía falling from 3.27 in September to 2.01 in October, a drop of 1.26 points.
The starting point is the question residents actually answered. On its performance ranking, Rubrum asks, translated from Spanish: “What rating would you give [the mayor] for their work and performance as municipal president of [the municipality]?”
Respondents give a score from one to 10. Munguía’s 2.01 therefore represents a poor assessment of his work among those surveyed. It is a rating, not an approval percentage.
Rubrum’s published methodology says the firm conducted 400 automated, random telephone interviews per municipality with residents aged 18 and older. Interviews took place October 21–23, and the results were published October 27.
The firm lists a margin of error of ±3.8, although its brief technical note does not explain how that figure applies to the average ratings. The results capture public opinion in the selected municipalities; they do not establish which decisions or service failures produced each answer.
Rubrum’s broader study separately examines municipal services, the mayor’s closeness to residents and perceptions of public safety. The 2.01 figure comes from the question about Munguía’s overall work and performance.
Those subjects overlap with responsibilities residents encounter directly: getting rubbish collected, seeking a response from City Hall or assessing whether they feel safe in their neighborhood.
The administration has previously outlined measures intended to address some of those concerns. In July, Munguía described closer coordination, neighborhood prevention and an expanded police fleet as the city’s response to deteriorating public confidence about safety. Those were his stated plans at the time, rather than a response to the October survey.
A separate example of pressure over basic services emerged after Rubrum’s interviews had ended. Vallarta Daily reported October 29 that missed garbage collections prompted complaints in Lázaro Cárdenas and 5 de Diciembre. Residents and businesses reported accumulating waste and foul odors.
Those complaints illustrate the everyday work behind a municipal performance rating. On the affected streets, the immediate issue was concrete: rubbish accumulating while residents waited for collection.
