The State of Jalisco, through the Jalisco Secretary of Tourism (SECTURJAL), the Guadalajara Visitors and Conventions Office (OFVC), the Guadalajara Chamber of Commerce and the Public Trust for Tourism Promotion and Advertising of the Municipality of Puerto Vallarta, is present at the 43rd edition of the International Tourism Fair (FITUR 2023), which takes place from January 18 to 22 in Madrid, Spain, being the global meeting point for tourism professionals and the leading fair for the receptive and issuing markets of Latin America.