Puerto Vallarta tourism investment drives major renovations at The Tryst and Hyatt Ziva, boosting infrastructure and attracting high-spend travelers in 2025.
Puerto Vallarta has stepped up its commitment to restoring and modernizing its hospitality offerings under the current state administration, Jalisco’s Secretary of Tourism Michelle Fridman said during a tour of two recently revamped properties. The city’s decades-old infrastructure has drawn travelers from around the globe, and now fresh investments aim to keep it at the top of everyone’s destination list.
“This city is one of the top tourist destinations in the world, not just in Mexico or the Pacific. We have it all,” Fridman said, underscoring why Puerto Vallarta remains a magnet for diverse markets. She noted that the region’s long-standing facilities form a strong foundation, but continued investments are essential to meet evolving traveler expectations and to attract visitors with higher spending power.
Fridman pointed to several marquee projects. “During this administration, we broke ground on the Thompson Hotel, which modernizes its offering. A few months ago, we inaugurated River Park at Canopy River. Today, we visited The Tryst and Hyatt Ziva hotels. We will continue to bring in new investments and renovations. We are encouraging existing buildings to be renovated in line with new trends in every sense.”
Her remarks came as she toured The Tryst, a boutique property in the Romantic Zone, and the Hyatt Ziva Puerto Vallarta, both of which have undergone significant updates.
The Tryst: Tailored for LGBTQ+ Guests
The Tryst marks a milestone in Puerto Vallarta’s push for inclusive tourism. Designed by the award-winning concept team behind Four Seasons Tamarindo on the Costalegre, this new arrival offers 53 custom-designed rooms and suites. Modern Mexican furnishings pair handcrafted textiles with minimalist lines.
The hotel’s layout combines social spaces, such as an open-air rooftop lounge with ocean views, and private nooks for a quieter stay. Fridman praised the design: “Properties like The Tryst show how Puerto Vallarta can cater to niche markets without sacrificing world-class service.” The Tryst’s focus on LGBTQ+ travelers emphasizes the city’s reputation as a welcoming and progressive destination.
Hyatt Ziva’s $20 Million Upgrade
Just steps away, the Hyatt Ziva Puerto Vallarta has invested US $20 million to refresh its guest experience. The renovation touched every corner—from lobby redesigns and new dining venues to upgraded suites with private balconies overlooking Banderas Bay. Resort amenities, including pools, spa facilities, and beachfront access, have also received modern makeovers.
Fridman noted that large-scale chains play a vital role in Puerto Vallarta’s tourism mix. “When global brands invest here, they reinforce confidence in our market and drive benchmarks for quality and service.” As international visitors seek reliable standards, such flagship renovations help Puerto Vallarta shine on the world stage.
Reinventing a Tourist Gem
According to Fridman, Puerto Vallarta is at an “extraordinary moment,” but it isn’t resting on past successes. “For many years, it has been a tourist gem in Mexico, but in recent years, we have had to reinvent ourselves as a destination,” she said. To sustain growth, the state government is calling on hoteliers, tour operators, and local service providers to align with global trends—whether in sustainability, digital engagement, or specialized offerings.
Part of that effort hinges on data. A recent study at Puerto Vallarta International Airport revealed that a growing number of visitors choose Puerto Vallarta as their primary destination rather than venturing north to Riviera Nayarit. Fridman stressed that keeping these travelers local enhances economic impact and encourages longer stays: “We want every passenger who lands here to discover everything Puerto Vallarta offers, from new hotels to authentic cultural experiences.”
Building for the Future
Beyond lodging, Jalisco’s tourism office is pushing infrastructure projects—from expanded roadways and upgraded airport facilities to improved public spaces and signage. Such groundwork ensures that new and remodeled hotels integrate seamlessly into the city’s urban fabric.
Fridman added that ongoing dialogues with investors aim to reduce bureaucratic hurdles and provide incentives for sustainable practices. “We’re preparing for a better future,” she said. “By working together, public and private sectors will keep Puerto Vallarta competitive, innovative, and true to its local spirit.”
What’s Next
On the calendar are further announcements of hotel launches and renovation completions. The state’s tourism department has outlined a pipeline that includes room for additional boutique projects, family-friendly resorts, and eco-lodges near Puerto Vallarta’s hinterlands. Each new property will be judged not only by its design or luxury level but by how it contributes to a balanced, year-round tourism economy.
With its strong base of renovated properties and a clear strategy to support further Puerto Vallarta tourism investment, the city is poised for another decade of growth. Investors and travelers alike will watch closely as Michelle Fridman and her team steer Puerto Vallarta toward its next chapter—one defined by modern amenities, rich cultural interactions, and a welcoming atmosphere for every guest.
Puerto Vallarta tourism investment drives major renovations at The Tryst and Hyatt Ziva, boosting infrastructure and attracting high-spend travelers in 2025.
Puerto Vallarta . . .
