Rodolfo Lopez Negrete, the director for the Tourism Board of Mexico, speaking at the National Tourism Forum, said that Puerto Vallarta, Riviera Nayarit, Cancun, and Riviera Maya has a saturated tourism industry.
Speaking at the forum the director indicated that the average occupancy rate for hotels was 70% with many weeks at 100% causing businesses to turn away tourists.
Negrete said that to relieve the saturation problem in these popular destinations a better effort to promote Huatulco, Ixtapa Zihuatanejo and Loreto needed to be made by the Mexico Tourism Board.