The Mayor of Sayulita, José Gómez, accompanied by the Director of Tourism, Yoseff Amid Flores Verduzco Pérez, attended a conference with residents and business owners where the State Secretary unveiled the creation of 12 new Magical Towns, one which is intended to be Sayulita.
The Federal Government program allows a $4 billion peso investment in chosen Magical Towns throughout Mexico.
The program administered by the Ministry of Tourism would invest funds into Sayulita, Mexico to keep the location’s identity of a tropical village, as well as maintain its characteristics and traditions.
After receiving the news, community members petitioned the Mayor for support on the planning of roads in the town and local projects for the community that have stalled in the area.
The Mayor stated the need to enable alternative roads leading into the centre of town as soon as possible and making the village of Sayulita more pedestrian friendly.
Sayulita stands out for the cultural and tourist activities offered, such as a popular destination for surfers, yoga retreats, snorkeling, paddle boarding, and whale watching, along with it’s rich biodiversity in fauna and floral, and cuisine that makes it unique.
The Programa Pueblos Mágicos (“Magical Villages Programme”) is an initiative led by Mexico’s Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a “magical” experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the ‘Pueblos Mágicos’ program to recognize places across the country that imbue certain characteristics that make them unique and historically significant.