This company specializes in producing conferences for family destinations and expert travel agents, airlines, hotels, writers, bloggers, media, PR agencies, marketing specialists and influencers in the family travel segment.
Attendees at the event will be updated on the latest family travel trends in order to facilitate marketing strategies and better fulfill the needs of the segment. There will be 9 sessions total, with a focus on “Opportunities in International Family Travel & Reaching New Markets.”
There will be two pre-tours held from April 21-23 in order to give attendees a deeper insight into the region, as well as a post-tour on April 25-26. One of the tours will visit Puerto Vallarta and the others will spotlight different locations including Bucerías, Nuevo Vallarta, San Pancho, Guayabitos and San Blas.
During the event all of the attendees will have an afternoon dedicated to visiting the Islas Marietas and Sayulita, where the Mexico Tourism Board will host a dinner.
The family travel segment is one of strongest segments in the leisure market with over 100 million trips per year that include minors under the age of 18; 34% of these trips include grandparents traveling with their grandkids; and 79% of those on family trips stay in hotels. These stats tie in with the Riviera Nayarit and its excellent hotel infrastructure.
Invited media includes Yahoo, ABC News, Los Angeles Times and Travel Age West. The event will also be covered in family travel specialty sites such as www.takingthekids.com and www.myfamilytravels.com among others, which will help broadcast the covered topics as well as information on the destination. There will be other influential writers present from markets important to the Riviera Nayarit such as England and Mexico, as well.
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The group has business ties to over 700 thousand hotels around the world through more than 200 reservation sites. They manage 24 languages and serve 45 million visitors per month, fielding an average of two million searches a day.