The Riviera Nayarit Convention and Visitors Bureau (CVB) arranged for the TMS Family Travel Summit to be held at the Destination because of the diffusion and awareness benefits for the brand, as well as the fact that the trends and statistics linked with Family Tourism forecast even more dividends.
There are gains to be had in the short, medium and long terms thanks to the relationships formed with the leaders in said industry within Mexico, the United States and the United Kingdom. Below is a summary of the most relevant information deemed favorable to the Destination.
The media impact was . . .
