Due to the exchange rate and the “horror stories” that have been heard since Donald Trump was inaugurated president of the United States, destinations such as Disneyland, Las Vegas and New York, are no longer among the favorite spots for vacations for people living in Jalisco, and much of Mexico.
Secretary of Tourism in Jalisco, Enrique Ramos Flores, explains that Jalisco residents are choosing to forego the U.S. and vacationers are heading to beach destinations in the state. “Mainly Puerto Vallarta and the Costalegre … Barra de Navidad or Melaque”. Then there are mountain destinations such as Mazamitla and Tapalpa.
In the first week of the Trump administration, international travel to the United States fell by 6.5% compared to the same period the previous year, according to travel data company ForwardKeys, which has also confirmed a decrease of 3.5% in air reservations of June, July and August from Mexico.
In addition, the United States National Travel and Tourism Office detected 7.1% fewer Mexican visitors in the first quarter of 2017. This is 3.9 million this year, compared to 4.2 million in 2016.
The Global Business Travel Association estimates that the U.S. will lose $1.3 billion in revenue from international tourism this year.
In contrast, Jalisco registered a 4% increase compared to 2016. According to Enrique Ramos Flores, “people are still traveling” and now travels around the country are more popular. “Destinations that used to be very popular, such as Disneyland, are declining with international tourists. Much has to do with the currency exchange rates and the fear of many stories they have heard from relatives in the United States.”
Of the 9.1 million visitors to Jalisco in the first quarter of the year, 4.1 million decided to visit Puerto Vallarta. On average, every tourist staying in the state spends $973 pesos per day.