Oaxaca News – A new chapter in cultural tourism began this week with the launch of Turitour Oaxaca. It offers a unique overnight experience connecting Mexico City to one of the country’s most culturally rich destinations. The initiative is a public-private partnership designed to strengthen regional tourism and support community development. Moreover, it provides travelers with an immersive experience in Oaxaca.
The official flag-off ceremony took place in Mexico City. It was led by Mariana del Carmen Díaz y de Maxil, General Director of Professionalization and Tourism Competitiveness at the Ministry of Tourism. She represented Josefina Rodríguez Zamora, the Secretary of Tourism. Joining her was Víctor Cortés Melo, General Manager of Personal y Turismo at Mobility ADO, the transportation company powering the new route.
Díaz y de Maxil emphasized that the project is a model of collaboration between federal tourism authorities and state governments. It also involves private companies.
“This flag-waving symbolizes the joint effort of the public and private sectors,” she said, “and it shows how closely the Government of Mexico and the states are working together to make tourism a true engine of social well-being.”
Cultural, Culinary, and Community Tourism in One
Turitour Oaxaca is not just a sightseeing trip—it’s a two-night experience designed to immerse visitors in the history, flavors, and traditions of Oaxaca. The route features iconic landmarks and community-based tourism destinations. It also includes interactive workshops, channeling direct economic benefits to the local communities involved.
Guests will have opportunities to explore the region’s rich heritage through stops at strategic cultural sites. There will be guided tours and culinary experiences that highlight Oaxaca’s legendary food scene. Travelers can expect everything from traditional tlayudas to local mezcal tastings, as well as visits to artisan workshops where they can observe and participate in age-old craftmaking techniques.
Víctor Cortés of Mobility ADO said this marks the first time that a Turitour route includes overnight stays. This change elevates the experience from a day trip to a fully integrated journey into one of Mexico’s most beloved states.
“Turitour Oaxaca is an accessible, permanent tour created through a partnership between the government and the private sector,” Cortés said. “It includes transportation on state-of-the-art buses, lodging, meals, and interactive experiences—offering a comprehensive look at Oaxacan culture.”
Oaxaca: A Model for Sustainable Tourism
The selection of Oaxaca for the pilot overnight route is no coincidence. As one of Mexico’s most visited and valued destinations, Oaxaca ranks high among both domestic and international travelers. From January to June 2025 alone, the state welcomed over 2.9 million tourists. It recorded a hotel occupancy rate of 43% and saw an economic impact of more than 11.3 billion pesos, according to Díaz y de Maxil.
Tourism authorities see this route as a platform for sustainable and inclusive tourism. It is designed not only to provide unforgettable experiences for visitors but also to uplift local economies and celebrate cultural heritage.
“We’re proud that Oaxaca is where this project is taking root,” Díaz said. “It’s a melting pot of cultures—land of flavors, colors, sounds, and ancestral traditions that live on in its people, its cuisine, its crafts, its stories, and its heritage.”
Comfort, Safety, and Accessibility
Beyond the cultural and economic impact, Turitour Oaxaca also aims to raise the standard for tourism comfort and accessibility. The tour includes round-trip transportation in modern, climate-controlled buses, safe and vetted accommodations, meals, and a detailed itinerary curated to give travelers an authentic yet comfortable experience.
Importantly, the tour is designed with accessibility in mind. This design makes it easier for people of all ages and physical abilities to enjoy the route. With affordable pricing and bundled services, the experience is positioned to be inclusive without compromising quality.
The tour is now officially available for booking, with details and reservations accessible via the official Turibus website:
👉 https://www.turibus.com.mx
Sources:
- Secretaría de Turismo
- Mobility ADO
- https://www.turibus.com.mx
Let me know if you’d like this translated into Spanish or expanded with more background on Oaxaca’s tourism data.
Oaxaca tourism, Turitour Oaxaca, Mexico travel news, Tourism Ministry Mexico, Mobility ADO, cultural tourism, community tourism, mezcal tours, artisan workshops
