Jalisco’s development-financing agency has delivered the first Plan Impulso Económico loans to microbusinesses in Puerto Vallarta.
The first round totals 600,000 pesos and went to six local firms in the commerce and service sectors, including hotels, restaurants, artisans, and small grocery stores, according to reporting by Vallarta Independiente.
The money is meant to help businesses cover working capital and equipment needs during a period when many local firms are trying to steady cash flow ahead of the summer tourism season.
First money reaches six local businesses
The loans were delivered by the Promotora del Financiamiento para el Desarrollo de Jalisco, better known as PROJAL, as part of the state’s broader economic support program for small businesses.
A Jalisco TV report said the agency still has a 10-million-peso pool available for Puerto Vallarta businesses this year, or until the money runs out.
Nora Martín, director general of PROJAL, said the agency had returned to Puerto Vallarta “to fulfill that commitment and deliver these first 600,000 pesos.”
Puerto Vallarta’s economy depends heavily on small operators who sit just outside the big hotel-and-airline numbers. Restaurants, shops, tour providers, artisans, and family-run service businesses often feel the effects of tourism swings first. As Vallarta Daily recently explained in its look at how Puerto Vallarta’s tourism economy really works, a busy destination can still leave some small businesses short on weekday sales or working cash.
Where business owners can ask for information
PROJAL also held training for municipal staff so the city government can help business owners understand the credit process. The agency paired the loan delivery with a financial education talk, “What you should know before applying for a loan,” led by Wendy Bolaños of IMEF Guadalajara, which drew about 100 local business owners.
For local operators, this is not only a symbolic first delivery. Additional funding remains available, and the municipal government is serving as the local point of contact.
Business owners seeking information can contact the Emprendimiento y Competitividad area of the Puerto Vallarta government at Iturbide 122 in Centro, or call 322-223-2500, extension 1060, during weekday office hours.
Puerto Vallarta Mayor Luis Munguía thanked PROJAL for its support and said the agency could continue to count on the municipal government to help bring more benefits to the city.
For residents and foreign business owners watching the local economy, the program is worth following. It shows Jalisco is trying to push credit into the small-business layer of Puerto Vallarta, not just the larger tourism players that usually dominate the headlines.
