Westin is transforming one of Puerto Vallarta’s most renowned beachfront properties into a comprehensive all-inclusive resort. The Westin Resort & Spa Puerto Vallarta will relaunch on May 1, 2026, as The Westin Playa Vallarta, an All-Inclusive Resort, after a top-to-bottom renovation that adds swim-up rooms, private plunge-pool suites, ten dining and entertainment outlets, and expanded wellness spaces. Bookings are now live for stays from opening day. It will be Westin’s first all-inclusive in Mexico, joining sister resorts in Costa Rica and Brazil as Marriott leans further into the premium all-inclusive market.
What’s changing and when
The 281-room Westin Resort & Spa Puerto Vallarta will convert to an all-inclusive model and rebrand as The Westin Playa Vallarta, an All-Inclusive Resort. Marriott’s official booking page lists arrivals from May 1, 2026, and details the revamped concept.
Rooms will be rebuilt as 281 suites, including 30 private plunge-pool suites and 16 swim-up rooms. Plans call for ten culinary and entertainment venues, refreshed pools, and new pickleball and padel courts, alongside a WestinWORKOUT studio and a reimagined Heavenly Spa. The resort will offer adults-only and family areas. These specifics were confirmed in the brand’s announcement and trade coverage.
Why this move matters in Puerto Vallarta
The property sits on 14 acres at Marina Vallarta, minutes from the airport and close to downtown. Westin positions the rebrand as a wellness-forward, destination-within-a-destination experience, not a simple meal-plan swap. That aligns with Puerto Vallarta’s shift toward higher-end products while keeping family appeal.
The hotel’s own materials emphasize an expanded spa, a Gourmet Gallery food-hall concept, and new bars, including a Flora mixology space, signaling a push to broaden on-site experiences that reduce the need to leave the grounds.
Westin Playa Vallarta all-inclusive
Westin says this will be the brand’s first all-inclusive resort in Mexico. The new resort joins The Westin Reserva Conchal in Costa Rica and The Westin Porto de Galinhas in Brazil, both already operating as all-inclusive properties within Marriott’s portfolio. The move fits Marriott’s wider strategy to grow in the Caribbean and Latin America with more premium all-inclusive choices.
Marriott recently reopened Marriott Cancun, An All-Inclusive Resort, and has added other brand entries such as Delta Hotels Riviera Nayarit on Mexico’s Pacific coast. Those conversions and openings show the company’s confidence that upmarket all-inclusive can deliver both rate and loyalty growth.
What travelers can expect
On Marriott’s preview site, the future Westin Playa Vallarta promotes nine on-site restaurants within the broader count of ten dining and entertainment spots, plus designated adults’ and family pools. Guests can expect brand staples like the Heavenly Bed and a Heavenly Spa with hydrotherapy circuits, alongside fitness programming and racquet sports. Early third-party coverage notes that opening cash rates and award pricing are already visible for May 2026. As always, pricing can change as the date approaches.
The local and regional context
Puerto Vallarta has long balanced traditional EP hotels with bundled plans. A marquee Westin pivoting to all-inclusive signals how the market is evolving toward premium, wellness-centric bundles that still court families. Across the region, Marriott continues to expand its all-inclusive footprint and pipeline, mirroring a broader industry tilt toward higher-spend, worry-free packages at brand-name resorts.
Booking and timeline
Reservations for Westin Playa Vallarta are open now for stays beginning May 1, 2026, according to Marriott’s site. Travelers booked before the cutover can still stay at the existing Westin Resort & Spa Puerto Vallarta while work continues. The company says the renovation has been underway for about a year, with the reimagined resort debuting in May 2026.
