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Small businesses are the city’s daily heartbeat. When visitor mix shifts or costs jump, you see it first in cafés, taxis, corner shops, and the Malecón. A strong weekend can mask a soft week. A busy street can still yield low tickets.
Spending depends on who’s here, not just how many. Domestic families on tight budgets, remote workers, package travelers, and long-stay visitors all spend differently—and in different neighborhoods.
Prices, wages, rents, and the exchange rate push on both sides of the counter. Card adoption grows, but cash remains king for many micro-merchants. We follow what that means for owners, workers, and the people who live here year-round.
Our reporting connects interviews on the street with signals like airfare, room rates, bank card use, and the peso’s moves—so readers can see the economy the way locals do.
