Expect to see more cooperation among tourism officials in California and Mexico to grow cross-border travel.
The state has signed a memorandum of understanding with Mexico to grow tourism between the two.
Visit California, the state tourism organization, launched a $1 million marketing campaign this spring in Mexico to drive summer bookings, including Visit California’s first broadcast advertising in Mexico inviting consumers to “come to California and dream big too.” Visit California anticipates that air arrivals from Mexico to California will increase by 19 percent from 2013 to 2016.
“This is an exciting win-win tourism partnership for . . .
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