The true essence of Mexico is best experienced through its traditions, the legacy of the Spaniards and indigenous people. Fairs, religious festivities, and other colorful ancestral celebrations are part and parcel of Mexican life, all of them vibrant with music, chants, food, and fun. In the Riviera Nayarit, these events also help to promote tourism in coastal towns such as Bucerías and Sayulita, for example, where every year religious festivitie…