From Coldplay, Maroon 5 to Lady Gaga: why do Mexicans throw Dr. Simi dolls at famous singers

Dr. Simi's characters dancing outside of Mexico's national pharmacy chain is no longer the only viral symbol of Similar Pharmacies, since Mexicans have taken it upon themselves to make his stuffed doll a souvenir for the great artists who perform by throwing the doll at them during performances to show love from Mexico. But it's not always well received by the artist.

The most recent case happened in Toronto, Canada, when Lady Gaga was hit in the face with a Dr. Simi during her visit to The Chromatica Ball world tour. The Little Monster . . .