Tuesday, February 7, 2017 marked the start of another successful Gala Vallarta-Nayarit, an event with over 20 years of history under its belt that was created to offer hotels, tour operators, airlines and wholesalers the opportunity to establish parameters for the following year’s negotiations.
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The ribbon-cutting ceremony took place at the Sheraton Buganvilias Hotel, and was led by Norma Fernández, Secretary of Tourism for the state of Nayarit, and Ludwig Estrada, representing Sectur Jalisco in Puerto Vallarta, along with representatives from the local authorities, the local convention and visitors bureaus as well as the hotel and motel associations from both destinations.
“[Gala Vallarta-Nayarit] is impressive because we have all the agencies that sell the destination here in one place,” said Jesús Carmona, VP of the Riviera Nayarit Hotel and Motel Association. “We realized that, by joining forces, Vallarta and the Riviera Nayarit could boost the promotion of our destinations even further, bringing in more tourism and obviously increasing the numbers of visitors that we’ve had.”
“We’re very pleased because this is the opportunity us as hoteliers have to negotiate our business for Winter 2018,” said Álvaro Garciarce, President of the Puerto Vallarta Hotel and Motel Association. “At the end of the day what we’re working on are the marketing plans, the rates and some promotions to attract even more visitors to the destination and better our offer.”
This event has come to be known as the Mini Tianguis Turístico for this region of the Mexican Pacific, as nearly 80% of the contracts between hoteliers and wholesalers for the next season are formalized during these two days.
This year’s event took place February 7-8, 2017 and registered over 450 hotels (more than 90% of the total hotels in the region) and over 70 wholesalers from Mexico, the United States, Canada and Spain.
The inauguration cocktail was held at the W Punta de Mita Hotel in the Riviera Nayarit, the area’s newest resort.