‘Made in Mexico’ branding is coming back to promote buying national products

The "Made in Mexico" brand will be relaunched, as part of the industrial policy designed by the Ministry of Economy (SE) and the private sector, in order to promote the consumption of nationally made products.

The SE had anticipated a strategy to strengthen local purchases and promote traditional sectors such as textiles and footwear.

"There will be a relaunch of the 'Made in Mexico' brand and it is an opportunity for us to identify what is made in the country," said José Medina Mora, president of Coparmex, who was present at the private sector meeting . . .