frida

Mexican rescue dog Frida became symbol of earthquake hope

Even without rescuing anyone from the rubble after Mexico’s big earthquake, a photogenic yellow Labrador retriever named Frida has gained an international social media following.

At least 344 people died in the Sept. 19 earthquake, including 205 in Mexico City. For days, rescuers who tunneled into huge mounds of debris and selfless volunteers who threw themselves into work around the city were lauded for their efforts. But no individual captured the hearts of Mexicans and those watching the efforts from afar like Frida.

Clad in goggles and neoprene booties, Frida with nose to the ground and clambering over crumbled buildings became a symbol of hope.

“In social terms, this dog functioned like a transitional object because maybe she didn’t help us in anything real or concrete — meaning she didn’t rescue anyone — but she let us feel like there was hope and that there were things that could help us,” said Fatima Laborda, a psychoanalyst and director of Casa Grana, a psychological assistance and research organization.

Laborda said Thursday that in traumatic situations, whether war or natural disaster, people tend to seek refuge in something real or symbolic as they try to regain confidence and a feeling of safety. A rescuer literally removing rocks to free you is one way to feel helped, but someone can also “feel supported by merely seeing people in the street, because that way I feel the solidarity of everyone else and that is symbolic and also can give me psychological relief.”

The 19 earthquake that shook Mexico City and nearby states was not even Frida’s first in September. She was dispatched to Juchitan, a town in Oaxaca state that sustained much damage in the magnitude 8.1 quake that struck southern Mexico on Sept. 7.

Over the course of a six-year career, Frida — 8 years old, 65 pounds and trending internet topic — found 53 bodies and helped rescue12 people alive. She has worked quake disasters abroad as well, including in 2010 in Haiti and 2016 in Ecuador.

But she didn’t reach celebrity status until Mexico’s most recent disaster when the Mexican navy — Frida’s employer — released a video of her at work on its Twitter account.

Frida’s star rose just as another symbol of hope dissipated. For two days eyes were glued to search efforts at a collapsed school where including 19 children and seven adults died. Word spread that a girl named Frida Sofia was trapped in the rubble. But ultimately, the navy announced that she had never existed.

That left Frida the rescue dog.

Actor Chris Evans, of “Captain America” fame, retweeted a video of Frida at work, adding: “What did we do to deserve dogs?”

Groups of women who knit offered designs inspired by Frida on Facebook, with the earnings going to earthquake relief efforts.

No one resists Frida’s charms, including her two handlers. One of them, Emmanuel Hernandez, a marine corporal, said Frida was identified early on for having qualities of a good search dog: docility, a good instinct for hunting and strong sense of smell.

Hernandez tamped down rumors that Frida’s retirement might come soon. She remains capable and ready to work, he said.

In the future, she could transition into more of a mentoring role rather than search leader, he added. Two young Belgian malinois worked with her in Juchitan.

Whenever her retirement does come, she will be put up for adoption to navy personnel.

“If someone asks me if I would want to take Frida, I would say yes,” Hernandez said. “But we will have Frida for a long time yet.”

Even without rescuing anyone from the rubble after Mexico’s big earthquake, a photogenic yellow Labrador retriever named Frida has gained an international social media . . .

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • tropical-storm-flossie-hurricane-mexico-pacific-coastTropical Storm Flossie to Strengthen into Hurricane as It Tracks Along Mexico’s Pacific Coast Tropical Storm Flossie is expected to become a Category 2 hurricane by July 2 as it moves parallel to Mexico’s Pacific coast, bringing dangerous rainfall, wind, and surf. Tropical Storm Flossie is on the verge of forming from Tropical Depression Six-E and is forecast to strengthen rapidly into a hurricane as it parallels Mexico’s southwestern…
  • tropical-storm-flossie-mexico-coast-rain-surf-alertCabo Corrientes under tropical storm watch as Flossie expected to Bring Heavy Rain and Dangerous Surf to Southwestern Mexico Tropical Storm Flossie is forecast to strengthen and may impact Mexico's southwest coast from Zihuatanejo to Cabo Corrientes with heavy rain, flooding, and hazardous surf early this week. Tropical Storm Flossie is expected to deliver heavy rains, gusty winds, and dangerous surf conditions to Mexico’s southwestern coast in the coming days, prompting authorities to issue…
  • timeshare puerto vallartaUS Uncertainty Slows Growth in Mexico’s Vacation Property Market in 2025 Tourism developers in Mexico lower 2025 sales projections due to U.S. policy uncertainty under Trump, with American buyers making up 70% of the market. Mexico’s vacation property market is feeling the effects of political turbulence north of the border, with tourism developers projecting slower sales growth in 2025. According to the Mexican Association of Tourism…
  • cancun-beach-cleanup-sargassumMassive Beach Cleanup to Combat Sargassum in Cancun After a week of the Cancun’s tourism department denying sargassum existed and insisting media photos were fakes, over 600 public servants and volunteers joined the first simultaneous beach cleanup. In a bold step toward environmental preservation and tourism sustainability, Cancun's Municipal President Ana Paty Peralta led the city’s first simultaneous beach cleanup effort this week.…
  • cancun-hotels-sargassum-cleanup-failuresCancun Weekly Sargassum Outlook (June 24–30, 2025) Sargassum levels across the Caribbean continue to rise as the 2025 season peaks. Tourists heading to Cancún or Isla Mujeres this week should be prepared for varying beach conditions. Here’s what to expect. 📡 Offshore Conditions Satellite data from the University of South Florida reports the Great Atlantic Sargassum Belt has reached record levels this…
  • tropical-storm-flossie-strengthens-mexico-june-2025Tropical Storm Flossie Strengthens Off Mexico’s Pacific Coast, Could Become Hurricane by Tuesday Tropical Storm Flossie gains strength off southwestern Mexico, with hurricane status possible by Tuesday. Storm warnings issued from Punta San Telmo to Playa Perula. Tropical Storm Flossie continues to gain strength off Mexico’s Pacific coastline, prompting tropical storm warnings and watches across several southwestern states. According to the National Hurricane Center (NHC), Flossie is expected…
  • cancun-2025-sargassum-beaches-and-activitiesSargassum won’t ruin your Cancun vacation, there are plenty of clean beaches and tourist activities As the 2025 sargassum season continues through September, visitors to Cancun can still enjoy clear beaches like Playa Delfines and Playa Caracol. As the 2025 sargassum season intensifies across Quintana Roo, tourists are finding it more difficult to enjoy the region’s iconic white-sand beaches without encountering the unsightly brown seaweed. While the influx of sargassum…
  • oregon-murder-fugitive-extradited-puerto-vallartaFugitive Wanted for 2008 Oregon Homicide Captured in Puerto Vallarta and Extradited to U.S. Jesús Rodríguez Borrayo, a fugitive for 17 years, was extradited from Mexico to Oregon for his role in a 2008 drive-by shooting that left one dead. He was located in Puerto Vallarta. A man wanted for murder and other violent crimes in the United States for nearly two decades has been extradited after being found…
  • raw-sewage-playa-los-muertos-puerto-vallartaMore Raw Sewage Dumping at Playa Los Muertos Appear to Come From Local Hotel Business owners in Puerto Vallarta are demanding action after raw sewage was discovered leaking onto Playa Los Muertos, raising public health and tourism concerns. A raw sewage leak at Playa Los Muertos in Puerto Vallarta has sparked outrage among local tourist service providers and business owners, who say the contamination is driving away visitors and…
  • tropical-wave-7-floods-bacalar-chetumal-emergency-responseTropical Wave Floods Bacalar and Chetumal as Navy and Army Activate Emergency Plans Torrential rains from Tropical Wave 7 flood Bacalar and Chetumal, prompting emergency response from the Navy and Army. Several towns remain isolated in southern Quintana Roo. Torrential rains caused by Tropical Wave Number 7 have flooded multiple communities in southern Quintana Roo, prompting a joint emergency response from Mexico’s Navy and Army. Authorities activated their…
Scroll to Top