On August 26, 2014 over 150 people gathered on the pier of Puerto Vallarta to take the ALS Ice Bucket Challenge. The event was to raise awareness of ALS and donations for Familiares y Amigos de Enfermos de la Neurona Motora AC, a Mexico City-based non-profit organization dedicated to finding a cure and control for Amyotrophic Lateral Sclerosis (ALS).
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit . . .
